Yves Behar wanted to not only add his sense of organic, architectural design to the Movado watch collection, but to also capture the essence of why people so enjoyed the stark minimalism of the Museum Dial. The result is the Movado Edge. Someday, I'd like Behar himself to discuss his vision for the watch. At first glance, you can obviously see the foundation elements of Horwitt's design. The watches still (for the most part, but not including the chronograph model) have just one hour indicator at 12, and feature just the hours and minutes.
With that said, there is so much more to what is going on in each watch. This is a Museum Dial timepiece for the Apple Watch generation, complete with modern curves mixed with nuances from nature. In static pictures, the concave dial looks like an aerial view of Saharan sand dunes or perhaps some view of an industrial turbine. In actuality, the three-dimensional dial was designed for a very specific purpose.
If you look at a Rolex Datejust watch or any other model with fluted bezel, you'll notice how the flat, polished surfaces play with the light as it moves around on your wrist. This is intentional, and the purpose is to bring attention to the wrist. Humans are, after all, attracted to shiny things - and Yves Behar likely knows this. While I haven't seen a Movado Edge in person yet, the idea of the small valleys on the dial is to shift with the light each time you or someone else looks at the watch. It is an attention-getting element and it proves how well Behar understands the current watch market. There are tool watches that focus on pure legibility and functionality, and then there are artistic timepieces which, in a sense, are about being fashionable, but are more directly about offering a pleasant wearing experience that both the wearer and onlookers can appreciate.
Each of the Movado Edge watches come in steel cases but some are PVD coated in black, rose, or yellow gold finishes. The cases are all lugless, with a strap or bracelet being connected to the case. This appears to be the "in" look these days, and those with a preference for minimalist designs often go for it. I am not totally in love with lugless designs, but they can make a case for themselves. I will, however, say that on women, lugless cases tend to look quite good.